Our best-selling and most productive bait, the AA's Shad Series is now hand-poured in 8 sizes and 39 stock colors. What sets these shad tails apart is their complete action package: when rigged with the appropriate jighead, the shad will swim with a tail kick and body roll. The tail kick is important because it displaces water and produces a fish-calling vibration, but the secret weapon is the body roll. The AA Shads produce a subtle body roll, which adds flash to the lure when it's falling through the strike zone or being cast and retrieved, resulting in more strikes. While we're firm believers that no single lure is good for everything, the Shad Series is as close as you will come to the mythical "Magic Lure.