Lures

Berkley Gulp! Saltwater Swim Mullet

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Realistic head and body design High action swimming tail Features Gulp! extreme scent dispersion

Berkley Translucent Gulp! Shrimp

Looks, feels, and smells like live shrimp! Rig and fish using any technique appropriate for live shrimp. Extremely durable and long-lasting, the perfect choice for any angler looking for soft bait shrimp. Ideal for saltwater fishing conditions. Expand...

Z-MAN Scented Curly TailZ 4 inch Soft Plastic Grub 5 Pack

This staple inshore profile is extremely versatile and effective on all coasts for flounder/fluke, seatrout, redfish, and more. And thanks to infusion with natural baitfish scents and 10X Tough ElaZtech® construction, Scented Curly TailZ outfish and...

Z-MAN StreakZ Curly TailZ 5 inch Soft Plastic Grub 4 Pack

A fat minnow body and tapering, curly tail enable the StreakZ Curly TailZ to produce a unique and lifelike swimming action. Extremely versatile, these baits can be rigged in a variety of manners and fished with a straight, slow retrieve, erratic jerking...

Z-Man ElaZtech 5 Inch Trout Trick Swimbait 6 Pack

Developed and popularized by former tournament bass angler and saltwater guide Bob Sanders and now available in Z-Man's exclusive 10X Tough ElaZtech® material, the TroutTrick is absolutely deadly not just on spotted seatrout, but also redfish,...

Z-Man DieZel MinnowZ 5 inch Paddle Tail Swimbait 4 pack

Unparalleled softness, action, and ElaZtech® durability merge to create the most bulletproof swimbait on the market. Inspired by Z-Man's renowned three-inch MinnowZ™, fresh- and saltwater anglers alike will find that the DieZel MinnowZ's hook...

Z-Man MinnowZ 3 inch Soft Plastic Paddle Tail Swimbait 6 pack

Our top-selling bait worldwide, MinnowZ replicate the look, action and strike-evoking attraction of a live minnow better than any soft bait on the market. Whether chasing largemouth, smallmouth, stripers, flounder, sea trout, snook, or reds, this...

Z-Man Texas Eye Jig heads

Melding a weedless Texas rig with a free-pivoting jighead and the prominent strike target of oversized 3D eyes, the Texas Eye Jighead gives anglers an unbeatable one-two punch. Designed to easily shed grass and prevent fouling or snagging on wood, rock,...

Z-Man ChatterBait Mini

This downsized ChatterBait finesse model packs the same action and vibration as the Original ChatterBait. Featuring a smaller blade than its larger brethren, the Mini is an excellent choice for light-tackle, clear-water situations when the fish are...

Z-Man Original ChatterBait

Time and again, top anglers rely on The Original ChatterBait® brand bladed swim jig to help fill livewells and cash tournament checks. This groundbreaking lure's patented design and trademarked hex-shaped blade combine to produce unmatched vibration,...

River2Sea Whopper Plopper 75

River2Sea’s Whopper Plopper, designed by the legendary angler Larry Dahlberg, is his secret weapon for musky fishing. The soft, pliable tail rotates on the harness and creates muskie alluring rumbles at variety retrieve speeds and depths. The tail...